Food and Beverage Trends the Industry is Embracing in 2025

In recent years, consumers have demanded more from the marketplace, insisting on natural and environmentally friendly options. The alternative protein market has responded to this demand, and the era of limited and bland plant-based options is long behind us. The alternative protein sector offers a variety of innovative products that cater to diverse flavors and dietary preferences, including plant-based foods, cellular agriculture, and precision fermentation. Research suggests that this market is projected to grow at a compound annual growth rate of 9.89% over the next five years, surpassing $25 billion in 2029.

As the trend towards alternative proteins accelerates, companies will invest in the necessary process improvements to enhance the nutritional value and flavor profiles of these proteins, ensuring they remain competitive with traditional protein sources. Learn more about our filtration solutions for the alternative proteins market here.

Sustainable food and beverage industry practices are set to stay at the forefront of trends through 2025 and beyond. A survey conducted by PWC suggests that consumers increasingly prioritize sustainable produced or sourced goods and are willing to pay, on average, 9.7% more than those that meet specific criteria. As this commitment to sustainability becomes a key value for many consumers, those manufacturers that adopt zero-waste initiatives and prioritize transparency will likely attract consumers eager to learn about how their products are created.

The industry is acting in response to sustainability concerns. According to research by the Institute of Food Technologies (IFT), sustainability is driving investments in energy-saving (51%) and water conservation (49%) solutions in the industry. Overall, manufacturers stand to enhance their brand appeal and operational efficiency by embracing more sustainable practices.

The impact of artificial intelligence (AI) on global markets is undeniable, and the food and beverage sector is no exception. In recent years, AI has emerged as a transformative force addressing various challenges this industry faces. According to research by the IFT, 50% of food companies are prioritizing AI investments in 2025, driven by goals to boost product efficiency, cut costs, enhance sustainability, and improve food safety.

Manufacturers are incorporating AI tools to identify process inefficiencies and enhance real-time inventory management. Introducing AI tools can help reduce waste, increase production speeds, and lower operational costs while contributing to more sustainable practices. Additionally, AI helps identify contamination risks while helping to improve product quality.

The continued adoption of AI in the food and beverage industry is expected to advance, and its role in shaping the future of this sector will likely become even more prominent. From alterative proteins to beer IoT, discover how our solutions can improve your processes.

Adaptogen drinks have become increasingly popular in recent years as consumers look for natural ways to manage stress, enhance their well-being, and embrace a low-alcohol lifestyle. By 2032, the adaptogen drink market is projected to reach 43.6 billion USD. Adaptogens are plant-based extracts, including herbs, plants, and roots, that contain biologically active compounds. These substances are known for regulating the body's stress response, leading to a relaxing effect when consumed.